JaxDnB Website for Events and Artists

screenshot of the triumphmed.com home page

Business Case / Need

JaxDnB had long been active on social media, but lacked a central home for evergreen content and brand credibility. Social channels were effective for promoting events in the moment; unfortunately, they lacked a space for more lasting content like artist profiles, community news, and telling our story. The website was created to fill that gap — a professional hub for event information, artist promotion, and the growing drum and bass community in Jacksonville.

My Role

I was both project manager and sole producer, responsible for the information architecture, content strategy, copywriting, website setup, and launch. To support the desired functionality I configured plugins for events, e-commerce, and newsletter subscribers, and optimized the site for SEO. This was a hands-on build where I carried the full lifecycle from planning to execution..

Project Approach

I scoped the MVP to focus on essentials: a homepage, an event calendar, an About/History page, a newsletter signup, and a small set of artist profiles. The home page needed to convey a sense of fun and inclusion, introduce the community, and build credibility. Most photography came from photographers who were hired for events and from artists’ press kits, while I handled all design and production.

After the launch, I iteratively expanded the site with a news section and additional artist profiles. A few months later after researching various print-on-demand vendors, I added a WooCommerce merch store integrated with Printify which offers an easy solution for automated order fulfillment. Currently I am expanding the artist bio pages into a more robust EPK (electronic press kit) format.

Information Architecture

Event calendar with external ticketing links
Artist profiles configured as WordPress custom-post-type
About/History page to showcase brand legacy
Newsletter signup for direct audience reach
Merch store with on-demand fulfillment (WooCommerce + Printify)
Link hub page (like a custom Linktree) used with QR codes on flyers and stickers

sample project timeline — my initial wireframe sketches on graphing paper

sample sitemap visual — using the free CustomPostType UI plugin to set up the Artist taxonomy

Risks and Challenges

Time management: balancing a full-time job, events, and the site build.
Content collection: artist photos and bios varied widely in quality and length
Budget: constrained to free or low-cost plugins with no outsourced work
Technical setup: configuring and styling the events plugin, ensuring SEO readiness

Results / Outcomes

The new site gave JaxDnB a professional brand presence and streamlined community engagement. Key results include:

Brand Credibility: Website provides a professional hub for JaxDnB beyond social media
Community Impact: Artist profiles double as EPKs that artists can use for self-promotion
Marketing Reach: Dedicated Links page + QR code strategy drives ticket sales, merch orders, and social follows
Growth: ~40 newsletter signups since launch, reaching both non-social media users and those who might miss event posts
Efficiency: Events plugin now streamlines event publishing and SEO optimization

Event List/Archive with Evergreen SEO content

The events plugin supplies shortcodes and attributes to display both upcoming and past events in separate feeds. The page also contains evergreen content to optimize it for search and LLM parsing.

screenshot of the triumphmed.com home page lower area

Integrated Merch Shop Enables Revenue Streams

The website is configured with WooCommerce and integrated with Printify to provide a seamless experience for fans to purchase our branded merchandise and have it shipped direct. The integration syncs mockups and product details from Printify.

Seize the Opportunity

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